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Medical case

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  • Acne is one of the serious dermal cases that challenges modern medicine and doctors.
  • There is no real cure until now (Only controlling ).
  • Very long time of treatment that may extend months or even years.
  • Success doesn't exceed 70% even after long time therapy in addition to side effects.
  • Very high rate of recurrence .
  • Expensive treatments .
  • Many theories for it’s aetiology but non is certain.
  • Medical, psychological and financial negative drawbacks

Treatment

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  • Treatment is included into 3 main categories: - Oral (isotretinoin ) – Topical (retinoic acid and some skin care products) - Antibiotics (oral and/or topical).
  • Skin care Products that are used for acne are varying between:
  • Lotions, Creams, gels and Cleansers

Market

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  • Acne cases forms almost 70- 75 % of the dermatological cases that doctors see world wide .
  • The total skin care products’ market in gulf is almost 12 billion USD in 2020 and expected to increase by 9.3% by 2027 ( USA TechSci Research )
  • Acne products forms 12.5% of the total skin care gulf market, which means almost 1.5 billion USD/year .
  • Sales channels varies : Supermarkets 10%, Showrooms 10%, Ecommerce 20%, OTC 15% and prescription 45%.

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