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Medical case

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  • Acne is one of the serious dermal cases that challenges modern medicine and doctors.

  • There is no real cure until now (Only controlling ).

  • Very long time of treatment that may extend months or even years.

  • Success doesn’t exceed 70% even after long time therapy in addition to side effects.

  • Very high rate of recurrence .

  • Expensive treatments .

  • Many theories for it’s aetiology but non is certain.

  • Medical, psychological and financial negative drawbacks

Treatment

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  • Treatment is included into 3 main categories: – Oral (isotretinoin ) – Topical (retinoic acid and some skin care products) – Antibiotics (oral and/or topical).

  • Skin care Products that are used for acne are varying between:

  • Lotions, Creams, gels and Cleansers

Market

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  • Acne cases forms almost 70- 75 % of the dermatological cases that doctors see world wide .

  • The total skin care products’ market in gulf is almost 12 billion USD in 2020 and expected to increase by 9.3% by 2027 ( USA TechSci Research )

  • Acne products forms 12.5% of the total skin care gulf market, which means almost 1.5 billion USD/year .

  • Sales channels varies : Supermarkets 10%, Showrooms 10%, Ecommerce 20%, OTC 15% and prescription 45%.