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Medical case

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  Acne is one of the serious dermal cases that challenges modern medicine and doctors.
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  There is no real cure until now (Only controlling ).
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  Very long time of treatment that may extend months or even years.
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  Success doesn’t exceed 70% even after long time therapy in addition to side effects.
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  Very high rate of recurrence .
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  Expensive treatments .
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  Many theories for it’s aetiology but non is certain.
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  Medical, psychological and financial negative drawbacks

Treatment

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  Treatment is included into 3 main categories: – Oral (isotretinoin ) – Topical (retinoic acid and some skin care products) – Antibiotics (oral and/or topical).
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  Skin care Products that are used for acne are varying between:
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  Lotions, Creams, gels and Cleansers

Market

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  Acne cases forms almost 70- 75 % of the dermatological cases that doctors see world wide .
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  The total skin care products’ market in gulf is almost 12 billion USD in 2020 and expected to increase by 9.3% by 2027 ( USA TechSci Research )
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  Acne products forms 12.5% of the total skin care gulf market, which means almost 1.5 billion USD/year .
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  Sales channels varies : Supermarkets 10%, Showrooms 10%, Ecommerce 20%, OTC 15% and prescription 45%.